ALL MEDIA MARKETING AND COMMUNICATIONS
“We make it easy, simple, affordable and effective!”
Health & Wellness – Dental Practices – Architectural Firms – Chiropractic Clinics – Accounting Firms – Legal Practices
About AllMed
Allmed is a “one-stop” consulting and marketing communications fulfillment partner for health & wellness, dental and professional service firms.
Founded by a top business management consultant with a team of health and wellness pioneers, Allmed serves small to medium size practices who require diversified integrated marketing and growth solutions.
Allmed integrates, simplifies, and presents your messaging more effectively.
Differentiation
Building or supporting your brand has never been easier. From concept to customer, Allmed can strategize, develop and deploy highly targeted marketing initiatives. We help you manage the lead follow-up process from start to finish and re-market to leads until they convert to client/patient.
How it works:
As new leads develop, contact information is placed in the Allmed lead management system and assigned to the client. Once leads are assigned, your staff will be notified by email prompting them to log into the Allmed system and set an appointment with the newly assigned lead.
About the back end:
On the back end of the Allmed lead management system, a sophisticated lead management reporting process allows instant access to lead conversion statistics and dashboards. These dashboards open the door for effective lead handling accountability and training.
Allmed: “Easy, Simple, Affordable & Effective!”
We are now using state of the art systems and marketing impressions that cost me less than I was spending before. The Allmed system has revolutionized our practice.
Dr. Chris Long
Services Overview
Logo, Brand & Print Design
Internet Marketing
Social Media & Marketing
Lead Management
Audio Video Production
Electronic & Print Newsletters
Web Enhancement
Strategic Consulting
Branding
An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your patient/client. It tells them what they can expect from you and your services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
The foundation of your brand is your logo. Your website, packaging, and promotional materials–all of which should integrate your logo, help to communicate your brand.
Allmed: “Easy, Simple, Affordable & Effective!”
Effective branding builds consumer confidence, new prospective clients/patients and a sustainable long term business.
Allmed can help you:
- Design a great logo. Place it everywhere.
- Identify your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
- Integrate your brand. Branding extends to every aspect of your business: how you answer your phones, your dress code, your e-mail signature, everything.
- Create a “voice” for your company that reflects your brand. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal.
- Develop a tagline. A memorable, meaningful and concise statement that captures the essence of your brand.
- Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. It doesn’t need to be fancy, just consistent.
- Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
- Be consistent. Without this, your attempts at establishing a brand will fail.
Marketing
The foundation for successful marketing is formed using clear objectives, achievable goals, strategic positioning and of course getting noticed. Marketing firms would like you to believe that this endeavor is extremely complicated, requiring a high level of sophistication. To their point, marketing can be complicated, and while there is no shortage of sophisticated tools out there to spend money on, the age old KISS principle (Keep It Simple Stupid) still applies.
Step 1. Develop a marketing initiative, comprehensive strategy and tactical implementation plan. Simply figure out what you want to do and how to get it done. Start with your big picture, what you want to market and who you want to attract. Then, decide how to reach those people. Finally, decide who gets to do all the work.
Fortunately, Allmed makes this pretty simple. You give us the Who and What and we will give you the Where, Why, When and How.
Step 2. Once you have a solid marketing objective, it is important to ensure in all instances, your objective, brand, and messaging are consistent. To accomplish this effectively, a marketing campaign management process should be developed to identify all aspects of content management, placement, timing, budget, and lead conversion analysis.
Sometimes less is more. It is important to remember that marketing is not designed to sell your service. You want to entice your target audience to identify you as a strong viable option for a specific need and follow a call to action, such as a web form opt-in for more information. An objective assessment of your in-house capabilities should be conducted related to content development and graphic design prior to engaging these activities.
Step 3. Develop a complete lead followup and re-marketing plan. This should consist of a well rehearsed telephone introduction anticipating any potential questions. Some qualifying questions should be asked of your new potential client/patient and a natural transition to solidify an appointment should be made.
In some instances, it may be impossible to reach potential clients/patients directly by phone due to business hours or bad phone numbers. It is important to have an automated re-marketing system that will tickle the interests of those who have responded or opted into your marketing without delay. Once someone has taken steps toward your offer, you CAN NOT rest assured they are waiting for you to fulfill their need or resolve their challenge. Consumers often continue researching until they have a concrete direction such as an appointment.
Step 4. Implement, execute, and track new lead conversions. Once you deploy a well thought out marketing program across the internet, social media, and YouTube, the hard work isn’t over. Tracking activity across your website pages and social sites will provide crucial insight into your campaigns effectiveness. Counting the number of new leads won’t help you know how many people visited your site, how long they stayed, and/or what pages or links they clicked on. These important data points allow subtle changes or enhancements to your approach, messaging, and content, which optimize your campaign.
At Allmed we make it “Easy, Simple, Affordable and Effective.”
Allmed Lead Management System
START-TO-FINISH
Poor or No Lead Follow Up?
- Are your leads and marketing dollars going to waste?
- Your office staff has called them and tried to make an appointment, haven’t they? (Or, have they?)
- What’s the status of each lead you have received over the last 90 days? (How easily could you find out?)
- Are your follow up procedures effective and being followed?
Many struggle with these critical questions. If you are not on top of your leads, you can bet someone else is. A first effort is great but what about a 2nd, 3rd, 4th, and 5th? “Just checking in” emails don’t count. You need to have a worthwhile follow-up that pulls them closer into your world. Nearly 85% of all our lead generation efforts actually come from follow-up responses, not the initial outreach message.
The Allmed CRM Lead Management System Makes it EASY!
The development of new leads is an essential element of any business. However, generating leads, managing them efficiently, and converting them into sales is an entirely different story!
Many focus less on their lead management and follow up system and more on lead acquisition. This can be a costly mistake that can go unnoticed. Without real time numbers, lead status and lead aging data, there is no way to identify if you have the right leads, if the leads are qualified, or if your office staff is using ineffective follow up techniques. Applying more money to a bad system won’t make it any easier!
The Allmed CRM Lead Management System Makes it Simple!
Lead Re-Marketing Automation
Failure to Nurture Over Time?
- Are you effectively getting back in front of people who already expressed an interest in you?
- Are you spending money to attract more leads, or the same leads twice?
- Is your marketing effort more focused on getting leads in than turning them into customers?
- Does your follow up protocol draw them closer or push them away?
Quality automated follow up content might go a long way to support your follow up process. It doesn’t take an expert to figure out that if you aren’t investing in quality content creation, then you wont have anything to re-market leads with. By investing in content, you can benefit on the front end with lead generation, while keeping top of mind the existing leads in your pipeline.
With Allmed, “open” leads are continually re-marketed using strategic data points which draw potential patients/clients and customers back to your branding and messaging.
How?
We know who, when and what to send based on Lead Status changes you make within the Allmed Lead Management System. With simple “drop-down” menus, It couldn’t get any easier!
Strategic Consulting
In many instances strategic initiatives require objectivity and best practice awareness. Due to Allmed’s position in several industries and ties to world class business consultants, our team often know whats trending before anyone else.
Consulting services can be engaged as part of a project, or as a stand alone service.
Allmed can help generate more new leads, increase sales conversions, and promote long term patient/client retention.